15 Cold Email Templates for Software Sales

15 Cold Email Templates for Software Sales

A cold email is an initial email that you send out to a prospective customer without any prior contact. The purpose of the email is to communicate any benefit, favor, sales, opportunities, and so on.

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Email campaigns are quite helpful in giving that extra push to your business. It is one of the most popular online marketing tools that can help you reach customers in their own space.

As a business owner or marketer, you have to reach a large number of people regularly to provide information and updates about your services, discounts, and deals. In such a scenario, it is always helpful to work with set templates.

A cold email is an initial email that you send out to a prospective customer without any prior contact. The purpose of the email is to communicate any benefit, favor, sales, opportunities, and so on. It is preferred to cold calling as it is less intrusive and lets the customer take a call without being annoyed.

Email templates help you compose your message quickly and efficiently. You are not required to think of a new strategy every day to attract potential customers. However, they should not be your only frame of reference.

In the case of email templates for cold sales, treat the structure as a starting point for the email composition and personalize it to echo your brand voice.

Let’s look at 15 cold email templates that can be best used for software sales.

1. Direct CTA

The best way to reach a customer is through a simple, direct message. Don’t overload them with choices; instead, introduce yourself and go straight to the CTA (call to action).

Hey {{first_name}},

This is {{your_first_name}} from {{your_company_name}}. Hope you are doing well.

I tried to reach out to you about an interesting email marketing strategy and would love to have a discussion about further prospects.

Are you available for a brief conversation on Wednesday 2nd half?

Would love to hear from you!


2. Event-based Communication

This is when you base your email on a current event or festival, thus making it relevant and interesting.

Hi {{first_name}},

We at {{your_company_name}} help businesses like yours deal with their training activities and client coordination efforts.

If you would like to learn more, let’s set up a brief call. Here {{hyperlink}} is a link to my calendar. Please let me know of a suitable time to have a chat with you.


3. Call to an Existing Visitor

This is more of a follow-up email than a cold lead. It is when you know someone has been to your website but left without completing any action.

Hi {{first_name}},

We see you recently visited {{your_website}} and left without {{taking_this_action}}.

We miss you already!

If you’re looking for {{content_topic}}, please come back and check out our section on {{relevant_information}}. We promise you won’t be disappointed.

You can also browse these additional categories we thought you might be interested in.


See you soon,


This is a popular cold email template, which stands for Attention-Interest-Desire-Action.

Hi {{first_name}},

Do you seek to automate all scheduling tasks in your company?

Several companies like {{company_name}} have opted for a technology that has cut down their manual hours and made the scheduling process smooth.

Along with full automation, you get exciting features like a comprehensive dashboard, in-built email service, vacation notifications, and so on.

If you’re interested, let’s set up a time to have a discussion on how {{your_company}} can benefit your workflow.


5. Resource-based Communication

This is when you share a resource with your recipient, based on what you assume are their interests or concerns.

Hi {{first_name}},

We think you might be interested in learning about video creation platforms.

I found this article that might be helpful to you and your team.
{{article link}}.

If you find this useful, you can also visit our website {{hyperlink}} for solutions on easy and quick video creation.

Hope this helps,

6. Good Reviews Email

This is when you send a screenshot or image of a glowing review the recipient has received. Further, you explain how the product you offer can address similar pain points efficiently.

Hi {{first_name}},

We at {{company_name}} have helped millions of customers around the world to ensure speed and security for their website.

Don’t believe us? Check out what our users have to say!

If you have similar needs and want the best protection for your site, visit our website {{hyperlink}} and check out our plans.

Your friend,

7. Friendly Complimentary Email

Beginning with a compliment often seals the deal in your favor.

Hi {{first_name}},

Congrats on being one of the top 10 edtech companies in the US. Your work is really inspirational!

I noticed that you don’t have feedback or customer success stories along with your live streams. As you might know, including customer testimonials helps acquire new leads faster.

We at {{company_name}} can help you create beautiful stories with customer feedback and spruce up your live videos and chat sessions.

Would you be open for a 15-minute call next week to discuss collaboration opportunities?

Hope to talk soon,

8. Just-the-right-offer Email

This is somewhat an I-know-what-you-want email, wherein you show your awareness of the recipient’s needs and add details about how your product can solve those pain points.

Hi {{first_name}},

We know you, and we know you have been looking for HR management software for your company. May I offer you a customized, super-saver deal on our software packages?

Click the link below to know more about exclusive features and offers.


9. Before-After-Bridge (BAB)

The BAB template helps the recipient to realize how their present functions can be improved if they had a suitable solution for their pain points.

Hi {{first_name}},

We know how analyzing multiple platforms to create reports can be taxing and complicated.

What if I told you there is a plugin that helps you combine and compile reports from all your platforms into a single dashboard? And you also get a comprehensive analysis of your site’s performance.

Our product {{product_name_and_link}} helps you do exactly that!
I would love to speak to you for a few minutes and explain how we can help.


10. The Gift Card Offer

Bestowing a gift almost always fetches positive results. This works best when you’re emailing someone about whom you know something.

Hi {{first_name}},

It’s great to be able to reach you. I’ve sent over a blog post and a Starbucks gift card for you. Hope you enjoy both!

I was hoping we could get in touch about running PPC campaigns for marketing software.

Can we coordinate on a suitable time for a phone call?

Your friend,

11. The Relationship/Partnership Email

As the name suggests, this email template seeks a partnership or relationship with the recipient’s business.

Hi {{first_name}},

{{your_name}} from {{company_name}} here. We create and provide app platforms for budding business owners around the world so that they can focus on being creative and awesome.

One of our chief requirements is efficient UX designing that boosts the features of the app.

With that in mind, we feel {{recipient_company}} would be a great solution for our customers.

Could you spare some time this week to talk about potential partnership options that can be mutually beneficial?


12. The Hook and Pitch

A hook is the starting section of an email designed to grab the attention of the reader through an interesting fact or introduction. When you follow that with a smart pitch, it is bound to create an impression on the recipient.

Hi {{first_name}},

{{company_name}} has helped more than 15 million customers around the world solve cache problems on their websites. Are you also bugged with speed and loading issues?

Look no further. We can help reduce loading times by seconds and make your website light and smooth.

If you’re interested, reply to this email or visit our website {{hyperlink}} for more details.


13. Connect Over Pain Points

In this email template, you cut to the chase and directly talk about a pain point that can be solved with your offering.

Hi {{first_name}},

My name is {{your_name}} and I’m a {{position}} with {{company_name}}.
While going through your website, I noticed certain aspects that have also been troubling me for a long time. Based on my analysis, I have pinpointed two things that you can fix.

I also wanted to learn which productivity tools your company is using and how our solutions compare to them.

Are you available for a brief call at a time of your choosing?

Let me know,

14. Say It with GIFs and Images

Add an image or a funny GIF for that extra impact. You can place the media as a hook or integrate it smoothly with the content in your email. Here's an example.

Hi {{first_name}},

Are you bored with obvious content templates and video formats? We sure don’t want your customers to get into a rut.


Call or visit us {{hyperlink}} to know more about exploring unique new content offerings for your followers.


15. Problem-Agitate-Solve (PAS)

Here, you introduce a problem or pain point first, then agitate it to emphasize its effect on the recipient’s functions. You conclude by offering a solution to that problem with your product.

Hi {{first_name}},

Do you finish all your daily tasks on time? Is your to-do list updated and cleared regularly?

If you’re also one of those busiest marketing executives, you must be constantly overwhelmed to complete all your tasks within deadlines. A hefty chore list might be distracting from your optimal productivity.
Our software {{name}} can help multi-tasking professionals like you manage all tasks on one platform and also automate a significant percentage of your workload.

I would love to tell you more about how we can help and arrange a personal demo session for your benefit. Will you be available for an hour next week?

See you soon,


The goal of your cold email should be to grab the attention of your readers and urge them to take favorable action. At the same time, you must ensure your emails are different from competitors and not transparently manipulative.

These templates, coupled with your creativity, help your email campaigns to remain fresh and effective.

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