A cold email is an initial email that you send out to a prospective customer without any prior contact. The purpose of the email is to communicate any benefit, favor, sales, opportunities, and so on.
Inside sales refer to the practice of pursuing and converting leads to sales remotely, without face-to-face interaction with the customers. This is now a prevalent sales method that is used in both B2B and B2C sales. It has also been adopted in the technology and SaaS markets.
Sales is a crucial part of any business. By measuring it, you can gauge the health of the business and assess your marketing plans. It also gives an idea about the company’s budget and how it can be manipulated for the next quarter or year for optimal profits.